Four UK DAF dealers have been honoured in the manufacturer’s International Dealer of the Year awards for 2022.

The quartet were recognised for their sales, service and parts performance. 

Unfortunately, the event took place online – like last year – due to the ongoing coronavirus pandemic.

Therefore, the winners were not there in person to pick up their awards, but still received the recognition for their efforts.

The winning UK DAF dealers secured gold and silver awards.

For example, Greenhous DAF, Watts Truck & Van and Lawrence Vehicles, which includes Lancashire and Lothian, picked up gold awards.

In addition, Ford & Slater was presented with a silver honour.

Strong showing for UK DAF dealers

The showing from the UK was impressive, with dealers being recognised among more than 1,100 DAF locations in Europe.

Meanwhile, the overall Dealer of the Year Award prize eluded UK DAF dealers.

Instead, it was won by Groupe Lefevre, a French dealership.

Specifically, Groupe Lefevre triumphed sue to its ability to exceed customer expectations in every field.

In addition, it has mastered the principle of ‘First Time Right’ in the workshop, according to DAF.

The ceremony was held by DAF Trucks president, Harry Wolters.

He described the winning dealerships as one that had set “new benchmarks in customer experience”. 

Continuing, he praised its ability to invest in premises and training.

“Group Lefevre is determined to be the best possible partner for its customers in every field,” explained Wolters. 

“Heavy and Medium Duty trucks, PACCAR Parts, PACCAR Financial, DAF MultiSupport, you name it. 

“This dealer is the top performer in customer satisfaction with excellent sales advice.

Best performing dealers in a number of areas were honoured at the event.

For example, there were awards for financial services, parts supply, and used truck sales. 

Furthermore, repair and maintenance contracts were also acknowledged at the dealer event. 

Finally, dealers in France, Germany and the Netherlands were also highlighted as exceeding their goals.