Vehicle registration data published by the SMMT has revealed a new market leader in the 7.5-tonne commercial vehicle sector, with Isuzu Truck UK securing the hotly contested number one spot for the first time ever.
The Japanese manufacturer secured 34.79 % of the market, up from 28.32% in 2022, in a market that saw growth of 1.87% to reach 3,104 units overall.
Celebrating the news, Pete Murphy, Managing Director of Isuzu Truck UK, says: “This is an absolutely historic milestone for Isuzu in the UK and demonstrates the level of trust and loyalty we have built in the brand over the last 28 years. I have been with the business since 1998 and this has genuinely been my dream since day one.
“Our product at 7.5-tonnes offers a fantastic proposition to all operators within that weight sector, particularly when it comes to the all-important matters of payload capacity, reliability, and durability. Every truck we sell is also backed by our Customer CARE programme, which remains unique within the industry and delivers a wealth of benefits to everyone who purchases an Isuzu truck, irrespective of their fleet size.”
Isuzu’s registrations at 7.5 tonnes grew by more than 25% year-on-year. They were split evenly between retail and fleet customers, with the brand securing the number one position across most body types categorised within the SMMT’s data. This included top spot for tippers, dropsides/flatbeds, refrigerated vehicles, recovery trucks, refuse/municipal vehicles, tankers, and demountables.
Isuzu Truck UK also registered more vehicles across the range in 2023 than at any time in the company’s 28-year history.
Looking ahead, Stuart Beeton, Head of Sales & Marketing at Isuzu Truck UK, adds: “We have a strong forward order bank for 2024, including a significant volume of repeat customer orders. In such a competitive market you cannot retain business without first class aftersales support at a dealer and manufacturer level, and it’s here that our Customer CARE programme makes such a difference. It’s a driving force behind our continued year-on-year growth.”
