The T-Way from Iveco has won a German design award.
The honour comes from the German Design Council in the utility vehicles category.
Specifically, the truck was made in recognition of “Excellent Product Design”.
Furthermore, it was selected by a jury of 37 experts who come from different design backgrounds.
For example, those represented came from industry, business and academia.
In addition, there were judges from the world of science.
Importantly, the prizes were decided by jurors from 10 different countries.
The German design award is an important honour for Iveco.
The Awards are celebrating their tenth anniversary.
Therefore, there was a special edition that looked at how designers found answers to increasingly complex issues.
For example, using new digital technologies to climate-neutral production.
In other words, concepts that apply to Iveco’s T-Way.
The T-Way is seen by some as the toughest vehicle in the Iveco lineup.
For example, it has been engineered for robustness and reliability in the most extreme off-road missions.
Meanwhile, the design of the truck focuses on off-road missions.
Therefore, it offers a tough exterior design, illustrated by a full metal bumper.
Elsewhere, the cab interior is centred on driver comfort and safety.
For example, it offers an ergonomic layout, integrated technology and advanced connectivity.
The overall design is characterised by a number of elements.
For example, the logo dominates the highly detailed and distinctive grille.
And, the signature shape of the headlights is retained from other Iveco models. Marco Armigliato, CNH Industrial Strategic Design was delighted to receive the German design award.
“We are very proud that the Iveco T-Way has been recognised with such a prestigious award,” said Armigliato.
“It shares the driver-centric design that we introduced with the new Iveco T-Way heavy range.”
