New tracking technology for the freight forwarding industry has being unveiled.

Essentially, a partnership has been formed between Iveco, sennder and CO3 to optimise load tracking.

Together, the three companies will aim to give shippers more visibility of the transportation process. 

Specifically, they will use inbuilt vehicle GPS to monitor movements.

Therefore, they will effectively create an end-to-end GPS tracking solution.

As a result, shippers will be able to track almost every load in Europe, including spot loads. 

The overall system will be powered by CO3’s technology. 

It will be assisted by Iveco’s integrated vehicle tracking and connected to sennder’s sennOS platform. 

Spot loads account for 20% of the trucking market and are often one-time loads fulfilled on short notice.

As a result, this current short notice approach means carriers must pick up the goods quickly. 

Thereby, leaving insufficient time to activate GPS tracking systems. 

However, with this new solution, when a shipper requests a load, sennder matches it to a carrier. 

Then, carriers can activate it in as little as 10 minutes via CO3’s technology. 

Previously, the process previously took over 48 hours.

Furthermore, the tracking technology provides carriers with a seamless digital onboarding process. 

Iveco is the first OEM to activate spot tracking in its trucks’ built-in GPS devices.

The company’s Fabrizio Conicella, said he is proud of the partnership.

“We can now support carriers and shippers in making their mission more productive while reducing their CO2 footprint.”

Meanwhile, David Nothacker, sennder CEO is excited to join forces with Iveco and CO3 on the tracking technology.

“We share a mission to make the logistics industry fit for the future,” he said.

Finally, CO3’s CEO, Grzegorz Patynek, hailed the partner ship as ‘the first step’ in addressing lack of spot tracking solutions.