The first truck driver ever employed by Stuart Nicol Transport promises to continue his decades-long support for Michelin as the Lanarkshire transport and logistics firm prepares to mark its 20th year in business.

Stewart Peoples has displayed Michelin branding on his vehicles and regularly painted his tyres with the manufacturer’s name since the haulier’s founder, Stuart Nicol, gave him a job as a truck driver in 2004.

“Michelin tyres have always been good to me. I love the brand. Simply put, they make the best tyres, especially in grip and longevity. That’s why all the trucks I’ve driven since 1980 have had the Michelin sun strip. It still has pride of place on the windscreen of my Scania S730, and I take great pleasure in painting my Michelin tyres to keep them looking smart,” Peoples says.

His truck, specially customised for him by Stuart Nicol Transport, features MICHELIN XFN2 tyres on the front axle, with products from the X Multi range fitted on the middle axles and X Multi Remix on the drive axle.

“The truck is definitely a talking point. Wherever I go, other drivers often comment that it’s absolutely stunning. When I went to Gran Canaria for a job, the truck was like a pop star, everyone was taking photos,” he adds.

Scott McIntyre, Managing Director of Stuart Nicol Transport, describes Peoples as “a special calibre of individual who has been a passionate ambassador for Michelin for many years”, even in Iraq where the trucks he drove for the US Military during the Gulf War featured his cherished Michelin sun strip.

“Stewart deserves a lot of credit for all the hard work he puts in to fly the flag for Michelin, whilst his loyalty, commitment and dedication to our business is outstanding,” says McIntyre.

Stuart Nicol Transport, which has grown its fleet to more than 70 vehicles and 114 trailers, is a longstanding Michelin customer. It runs products from the MICHELIN X Multi and MICHELIN X Works ranges on its trucks, most of which are Scania and Volvo tractor units, and Michelin Remix tyres on all the trailers.