Renault Trucks has launched its #ProudProfessionals Christmas video as a thank-you to all the people working in transport and logistics for their efforts to keep our nation running this year.
Entitled ‘You are the ones’, the 150-second video sets out to tell the story of 2020 halted by the sudden shock of lockdown, and shining a light on the keyworkers in transport and logistics industry who have kept the nation running throughout.
“2020 has demonstrated just how vital the transport industry is to our country,” said Alex Williams, head of brand & communications, Renault Trucks UK & Ireland. “We wanted to celebrate the essential work and commitment shown by an industry that quietly gets on with the job, proudly and professionally.
“This video is our way of thanking all the #ProudProfessionals who have gone the extra mile this year – and to bring a little welcome festive cheer. We are delighted to include footage of some of the real people working in the industry that we have documented as part of the ongoing #ProudProfessionals campaign to help tell the story.”
Trucking magazine has supported Renault’s #ProudProfessionals campaign since its launch in 2017. It has been celebrating the dedicated, often highly-trained people working in transport and logistics, encouraging them to take more pride in their roles and in the value of their work.
Bringing in all aspects of the industry from drivers, dealers and technicians to forklift operators, pickers to packers and truck stop caterers, the narrative pays tribute the understated – and often underappreciated – work of an industry that has never been more valued.
The #ProudProfessionals ‘You are the Ones’ video can be viewed on the proudprofessionals.co.uk website.
