European palletised freight network Pall-Ex has teamed up with vegetable grower Freshgro to uncover the truth about truckers’ eating habits. As part of its ongoing campaign for a greater choice of healthy snacks for consumers on the move, Freshgro is working with Pall-Ex to survey more than 300 of the network’s drivers. The research aims to find out exactly what they are eating while spending hours a day on the road.
“All the evidence shows we are fast becoming a nation of snackers – but it’s essential we start delivering a broader range of healthy options for consumers who are on the go,” said Freshgro’s Martin Evans.
Within many of Britain’s service stations and convenience stores, there are often a limited number of snacks that are quick, mess-free, healthy and, most importantly, tasty. “This is a unique opportunity to find out what snacks are currently consumed, where from and importantly what drivers really want. We hope the results of this research may also go some way to encourage drivers to think about their eating habits,” Martin said.
Pall-Ex MD Adrian Russell said: “As a network, we’re well known for looking after our members and their drivers. We’ve run a number of incentives for drivers over the years, but handing out carrots is certainly a first. We look forward to the results and seeing if there is anything else we can be doing to meet the needs of our drivers.”