IVECO has announced the inclusion of its flagship S-Way truck in the popular Euro Truck Simulator 2 video game. Developed by SCS Software in collaboration with IVECO’s Design Center, the virtual S-Way offers players a realistic and immersive trucking experience.
Pamela Paratico, IVECO’s Branding and Marketing Director, commented: “We are delighted to see our IVECO S-Way join Euro Truck Simulator 2. The gaming community has eagerly anticipated this release, and we are honoured by the overwhelmingly positive feedback it has received. We look forward to players embarking on exciting virtual trucking journeys with our IVECO S-Way.”
The S-Way in Euro Truck Simulator 2 represents the Artic configuration, tailored for long-distance transport and equipped with the spacious Active Space cabin for optimal comfort. Players can customise their trucks with features including 22 factory colours, interior trims, and accessory options such as fuel tanks and grille designs.
Marco Armigliato, Head of Design Center, Iveco Group, added: “Bringing the IVECO S-Way into Euro Truck Simulator 2 was an exciting challenge. It’s not just about replicating the truck’s features but capturing its design philosophy – innovation, efficiency, and driver comfort. Seeing this resonate in the virtual world confirms the enduring impact of great design.”
The collaboration between IVECO and SCS Software ensures an unmatched level of authenticity, from the dynamic exterior styling to the state-of-the-art cabin design. Players can navigate Europe’s challenging routes while experiencing the innovation and performance the S-Way represents.
IVECO’s commitment to engaging with diverse audiences is evident in this partnership, showcasing its dedication to innovation and driver-focused design.
More Information:
- IVECO: https://www.iveco.com
- SCS Software: https://www.scssoft.com
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