Despite harsh trading conditions in 2014, Iveco’s new UK managing director, Bob Lowden, said the Italian manufacturer was embarking on an aggressive conquest plan for 2015 in a bid to do more business with medium and large fleets.
Speaking at the manufacturer’s annual State of the Nation conference in January, Lowden said: “Our number-one goal is to get more drivers, fleet engineers and company bosses behind the wheel of a demonstrator. We know for a fact that today’s Stralis and Trakker models are every bit as competitive as every other manufacturer on the market. Both products stand out for their driveability, cab comfort, economy and reliability – that’s confirmed by the feedback we get universally from demonstrations.”
Lowden said the Iveco range has never been better and its network has never been stronger. “We are continuing to invest in standards – and stretching these – at every possible level,” he said.
“It’s a win-win situation for customers and there are genuine benefits to be enjoyed from working with a brand
which is hungry – even hungrier than the others – to prove itself,” he concluded.