The Fred Sherwood Group has signed a three-year agreement with Michelin.
As a result, the tyre manufacturer will supply, fit and manage tyres for more than 650 trucks and trailers.
The news marks a return for the group to running 100% Michelin tyres.
Historically, the operator had used products from a rival manufacturer for several years.
Specifically, the deal covers a number of different operators in the group.
For example, assets operated by Fred Sherwood Transport and Bulk Freight are covered.
In addition, vehicles on the fleets of KJ Transport and George Varney Bulk Serives will also now run on Michelin rubber.
Importantly, sustainability and TCO were key to Michelin getting the business from Fred Sherwood Group.
Therefore, the negotiations saw Michelin highlight the benefits of running a Michelin fleet.
For example, key account manager David Young demonstrated the sustainability benefits as well as the product’s ‘unrivaled’ TCO.
Responding, Ashley Sherwood, director, Fred Sherwood Group, explained the decision to return to Michelin.
“We have always known the quality of the product and are big admirers of Michelin’s ethos for innovation.
“We were reminded of the great level of service we have always received from the whole Michelin team.
“Plus, the work it puts into ensuring its products and solutions cut CO2 emissions and reduce fuel consumption is hugely impressive.”
Continuing, Sherwood stressed that helping customers cut their carbon footprint was very important to the group.
The X Multi regional range from Michelin will be used for the trucks and trailers.
Furthermore, vehicles operate predominantly on the road, but the X Works fitments will be used for its on/off-road fleet.
As part of the new deal, dedicated Michelin technicians will fit and maintain the tyres.
The technicians will also carry out regular fleet checks to help reduce downtime.